Beauty Works Anti-Yellow Shampoo 200ml

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Hairstylist Kevin Kelly adds that purple shampoo is only really a good fit for people with light hair. "You cannot use purple shampoo on caramel highlights," he says. "It will not do anything. It’s not light enough for the color to grab on to." He also adds that purple shampoo works wonders "if your hair isn’t light enough or your hair was highlighted or colors in properly."

Unfortunately, the colour fading is an unavoidable evil, but purple shampoo is a great way to keep your blonde hair looking salon fresh for longer. It works by depositing violet tones that neutralise brass for brighter tresses without the need for bleach. Purple shampoo washes in and rinses out just like any other shampoo, making it suitable for use on all hair types and textures. It all depends on the instructions on the specific bottle, but not overdoing it is key. "If you leave a purple shampoo on for too long, your hair will have a blue-purple tinge to it," Irwin cautions. It's important to understand that purple shampoo will work differently on all hair types. This is particularly the case if you have dry, bleached, or color-treated hair. Considering many people in the market for purple shampoo have chemically processed hair, it's important to know that you can actually overuse the shampoo, resulting in more of a purple tinting rather than a toning. The best way to avoid this? Start slow and work up from there if you find your hair needs it.The biggest misconception surrounding purple shampoos is that they don’t work on darker tones. This, Galvin argues, is incorrect. “Purple shampoos can be used on dark brunettes who find they have a brassy overtone,” says Galvin. “Particularly if you have had balayage and want a creamier colour rather than copper.” So more Angelina Jolie than Penélope Cruz. How to use purple shampoo

Come summer, bottle blondes know the importance of preserving hair color at home. This is where the best purple shampoo for your hair, whether it’s a traditional cleanser or a deep conditioning treatment, comes into the equation. “Blondes have more fun, but the fun doesn’t last long!” jokes colorist Richy Kandasamy. “Blondes have a very light palette—and delicate, clean blonde color tends to fade faster, lose shine, and can look brassy or yellow very fast.” Below, find a breakdown of how purple shampoos work to keep hair color bright and vivid, as well as how best to work them into your routine. What is a purple shampoo? The best way to use a purple shampoo is on wet hair. Simply lather it up and leave on for about two to four minutes, depending on the amount of colour-correcting needed. If you’re a keen swimmer, use a hair protector to keep chlorine from stripping your hair colour and turning it yellow or even green, and rinse hair immediately after swimming. If you’re in any doubt, it’s always a good idea to read the label. Leaving it on for too long runs the risk of drying out the hair and making it look patchy. There is also a risk of actually dying your hair bluish-purple, which, unless you’re going to a fancy dress party, is probably not what you’re after. With so many options available, it can be hard to narrow down the right formula for your hair. To help you choose, Vogue has rounded up some of the best purple shampoos below.So when you wash with this particular shade of shampoo, it deposits purple pigment into blonde hair, to counteract any yellowy tones that start to shine through. What causes brassy hair? As well as purple shampoos and conditioners, blonde hair will benefit from a monthly treatment masque or glossing treatment, to help add shine as well as freshening up colour. What Sunil says: "A full believer in the restorative and transformative powers of Olaplex, after having recently gone blonde, I was thrilled when they launched this product. It doesn't leave my hair feeling dry - my hair ACTUALLY feels better after using - and the colour payoff is seriously impressive." Blonde hair can turn yellow with time for two reasons. The first is salon-applied toner rinsing out over time to reveal a yellow undertone. The second is the hair shaft absorbing minerals and chemicals from the environment, which can cause yellowness. Chlorine from swimming pools and even sunlight can be major culprits for introducing yellow tones to blonde hair. This is particularly true of bleached hair, which is more porous. The violet tones in purple shampoo counteract any brassy tones in the hair, giving a more silvery finish that appears brighter and more vibrant.

Contrary to popular belief, purple shampoo doesn't actually lighten your hair. Instead, it deposits purple pigments to neutralize warm tones, making it appear brighter," says Mondo. And as much as it's possible to overuse the shampoo, temporarily giving your hair a purple hue, in other cases, "you may not see desired results until two or three uses of purple shampoo," says Morgan. Consider your hair type Our hair is getting all the love because we’ve built Beauty Works by bringing you the very latest hair products in the industry, working with leaders in our sector that deliver the latest hair trends and were here for it! But don’t just take our word for it, over the last ten years we’ve been featured in the national press including Vogue, Cosmopolitan, Grazia Magazine, Glamour and on ITV This Morning, and USA Chanel E! News. Our hair extensions and hair products have the seal of approval from the beauty blogger community. First, you don't want to use a purple shampoo every day. Our experts suggest swapping one in for your regular shampoo once every few weeks, or when you want to brighten your shade or minimize brassiness or yellowing. As for how to use a purple shampoo, for best results, allow it to sit for three to five minutes before rinsing to fully penetrate the hair. Still unsure of where to start? Don't worry—we've got you covered. Below, the best purple shampoos to keep your shade of blonde hair bright. The Best Purple ShampoosIt's arguably blonde hair's biggest nemesis: brassiness. Why does it happen? "Lighter strands often struggle to look shiny and healthy," says Steve Shiel, scientific director at L’Oréal. "This is because free radicals in the colouring process break down protein so blonde hair becomes porous."